Atiqa and Justin launched Sitaarah in 2022.

We wanted to create a brand together that reflected our personalities and our British, South Asian and Scandinavian heritage – all underpinned by a commitment to truth, honesty and integrity in everything we do.

Using only ethically-sourced organic and natural ingredients, we create beautiful, aromatic skincare products and treatments.

We began our journey in 2018, when we started researching the highest quality ingredients and creating prototype products. We spent the next four years researching, experimenting, creating, formulating, testing and perfecting before we were ready to introduce our first products.

Sitaarah came out of adversity, when we were facing a difficult time in our lives. But it was a time when we also received a great deal of love, kindness and support. This gave us hope and Sitaarah became the light at the end of the tunnel, enabling us to create happiness for ourselves that would then create happiness for others through our beautiful products.

This is why we chose the name Sitaarah, which means ‘star’ or ‘destiny’ in the ancient languages of southern and western Asia.

Atiqa has decades of experience working in the spa and skincare industry, of running a company and formulating gorgeous products and treatments.

Justin’s background is in documentary film making, with a particular emphasis on human rights.


Handmade in Oxford, the City of Dreaming Spires, our products are formulated using only ethically and sustainably sourced organic and natural ingredients.

All our ingredients are carefully selected for their physical and mental wellbeing properties, then blended into luxury products that are beneficial for both the mind and the body – products that are intended to make you feel good, to lift your mood and to leave your skin healthy, nourished and glowing.

Our products are effective and exquisite. In each of them we have blended the finest essential and carrier oils to balance and complement each other. There are no ‘makeweights’ – every ingredient serves a purpose, working in perfect harmony with each other to produce maximum results for your skin and wellbeing.

In order to maintain the highest standards of quality we make all our products in-house – we do not outsource manufacturing. This ensures that we control exactly what goes into our products and how they are made.

We are motivated by a genuine desire to do good – for customers, suppliers, our team and, ultimately, for the planet.

Sitaarah products are ethical, organic and natural. We believe they are good for you – for your skin, your body, your mind and your soul.


Our aim is to be as ethical and environmentally conscious as possible.

We use recyclable glass, paper and aluminium in our packaging. Our aim is to minimise waste and we try to reuse packaging from our suppliers whenever we can – and when we can’t, we recycle it. We encourage our customers to do the same.

This is an area we constantly strive to improve.