Atiqa and Justin launched Sitaarah in 2020.

Sitaarah products are ethical, organic and natural. We believe they are good for you – for your skin, your body, your mind and your soul. They are made with kindness, which opens up happiness.

Atiqa has decades of experience working in the spa and skincare industry, of running a company and formulating gorgeous products and treatments.

Justin’s background is in documentary film making, with a particular emphasis on human rights.

We wanted to launch a brand together that reflected our personalities and our British, South Asian and Scandinavian heritage – all underpinned by a commitment to truth and honesty in everything we do.

Sitaarah came out of adversity, at a time when we had suffered at the hands of unscrupulous people. But it was a time when we also received a great deal of love, kindness and support. This gave us hope, and Sitaarah became the light at the end of the tunnel, enabling us to create happiness for ourselves that would then create happiness for others through beautiful products.

This is why we chose the name Sitaarah, which means a star.


Our products are handmade in small batches in Oxford, the City of Dreaming Spires. Our dream is to help make the world better through integrity and kindness, so all our products are intended to make you feel good, to lift your mood and to put a smile on your face.

We are motivated by a genuine desire to do good – for customers, suppliers, our team and, ultimately, for the planet.

This means our products only contain ingredients that are organic, natural, ethical and sustainably sourced. To guarantee this we do not outsource manufacturing, so that we control exactly what goes into our products and how they are made.

Everything we make is vegan and of course we are against animal testing. None of our products contain any palm oil, synthetic fragrances, artificial colours or fillers, SLS or other harsh chemicals.


Our aim is to be as ethical and environmentally conscious as possible.

We use recyclable glass, paper and aluminium in our packaging.  We only use recyclable plastic where we cannot avoid it.

Our aim is to minimise waste and we try to reuse packaging from our suppliers whenever we can – and when we can’t, we recycle it. We encourage our customers to do the same.

This is an area we constantly strive to improve.