Atiqa and Justin launched Sitaarah in 2020.
We wanted to create a brand together that reflected our personalities and our British, South Asian and Scandinavian heritage – all underpinned by a commitment to truth, honesty and integrity in everything we do.
Using only ethically-sourced organic and natural ingredients, we create beautiful, aromatic skincare products and treatments.
We began our journey in 2016, when we started researching the highest quality ingredients and creating prototype products. We spent the next four years researching, experimenting, creating, formulating, testing and perfecting before we were ready to introduce our first products.
Sitaarah came out of adversity, when we were facing a difficult time in our lives. But it was a time when we also received a great deal of love, kindness and support. This gave us hope and Sitaarah became the light at the end of the tunnel, enabling us to create happiness for ourselves that would then create happiness for others through our beautiful products.
This is why we chose the name Sitaarah, which means ‘star’ or ‘destiny’ in the ancient languages of southern and western Asia.
Atiqa has decades of experience working in the spa and skincare industry, of running a company and formulating gorgeous products and treatments.
Justin’s background is in documentary film making, with a particular emphasis on human rights.